Original post on AMEA.org
I also hope to link brands, small and large, to this effort, and frankly that was a big part of my intent from the beginning. As for what I will gain, I don’t see this effort being about me. I really see it as being about the small farmers and their families. Being able to experience their growth will be very rewarding.
What is the role of the IWA chair and how will you lead the development of the Global Standard Definition for professional farmer organizations?
As the IWA chair, I hope to both spread the message about the work of AMEA, and get the right people engaged in the dialogue, and even more, ensure there is consensus and agreement on the specific terms of the standard. Recognizing that working from one voice to carry the standard forward is not going to be easy, I also hope to tap content experts from members and participants to be sure the standard correctly reflects the needs of both AMEA members, but also and equally important, the farmer communities.
How is AMEA changing the game for smallholder farmers in emerging markets?
Small farmers are critical to the future of sustainable agriculture, sustainable sourcing and the supply of food and inputs for the entire planet. This is becoming more and more of a reality to companies and buyers that depend on small farmers for their purchasing. If farmers can’t continue to produce, either due to financial constraints, climate change, or other social, environmental or economic issues, food supplies will dwindle, land will become increasingly degraded, and the potential to build a viable economy around small farming will simply cease to exist. Instead, by professionalizing small farm organizations, AMEA is creating an environment under which farmers gain the business acumen, institutional backbone and support to compete fairly and competitively. This will hopefully support a fair market system for small farmers, and provide a level of confidence to commodity buyers that small farmers are just as viable an option as any producer. For years the risks associated with producing agricultural commodities have fallen on the shoulders of small producers. With the AMEA program underway, small farmers can receive more targeted support, and compete from the same starting line when it comes to how farm organizations operate.
In your opinion, who should be involved in developing the IWA global standard definition?
Any actor that operates in a supply chain, or that supports the development of small farms by purchasing, training, providing technical assistance, regulating, advocating, or communicating.
Why are professional farmers so important for the reliable supply chain?
Supply chains can be complicated, so there’s no one easy answer to how effective supply chains must operate to ensure a competitive market, fair prices, lucrative enough wages to keep farmers in the business, and low enough prices at point of sale to sell final products. That all said, the farm organization is just as much a key component of an effective supply chain as any other actor (including the processor, aggregator, exporter, buyer, retailer or brand). If anything, without a strong basis at the farm level, there may be a lack of transparency, ineffective market dealings, unclear market signals and ultimately an economic inequality that will lead to too many unintended consequences in the supply chain.
What is your outlook on the agribusiness supply chain in the next five years?
For agribusiness to stay resilient, and continue to thrive, its corporate leaders must think about their supply chains and the actors within, as they would any employee or partner. For a farmer, producer, exporter or technical assistance implementer to succeed in both producing high quality commodities, and staying loyal to the business, being well supported, financially rewarded and having the appropriate level of business support is crucial. Being mindful of the challenges company employees face, all throughout the supply chain, and addressing those challenges as holistically as possible, will be really important. Also, agribusiness may need to start looking outside its own sector to address some of the challenges that make farming more difficult in certain geographies. I’ve often encouraged businesses with whom I work to look to a different sector, to consider non-traditional partnerships, to think creatively about how communities can benefit from many actors working together in concert to invest, shore up resources, provide technical assistance, respect the land and advocate for appropriate government policies. I have a sense that the agribusiness sector will recognize opportunities to form alliances with companies in the mining sector, for example, or healthcare, technology, or infrastructure. I’ve always thought that a producer is never just a one-commodity producer. Nor is land only suitable for one type of investment. Additionally, communities have voices too. Helping farming communities see the potential for their own land, their families and their future means agribusiness investors must be patient, creative and resourceful along with them. This is challenging, but also super exciting to think about!
In the barrage of news and information I devour every day, I find nuggets of insight that help me do my job as Founder of Connective Impact better, which means aiding NGOs, companies and governments to collaborate for social, environmental and economic impact. Inherent in Connective Impact’s mission is the need to define ‘impact’ for our clients, and to push the envelope when we see the potential for more of it.
I’ve definitely questioned what ‘impact’ really means, and how we know whether we’ve obtained it. I wrote an entire book about finding your own personal impact, for goodness sake. Yet when I saw Toms’ Impact report released last week, I felt a question bubble up inside: “is this really impact?” It’s pretty amazing to think that the company started by social entrepreneur Blake Mycoskie after a trip to Argentina in 2006 has given away 75 million pairs of new shoes, and now, with expanding product lines, the company is burgeoning its giving by expanding their one-for-one model and donating to fresh water causes, education, prenatal health and even bullying prevention. When Toms reports that their one-for-one glasses business has “helped restore sight to over 500 thousand people in need” it is incredibly hard to doubt the impact that must have. I do wonder though, while reading these very inspiring statistics, about their methods for data capture, reporting and impact measuring. How does giving away shoes and eyeglasses translate into improving livelihoods and leading these recipients out of poverty? Don’t get me wrong. I have no doubt it does. I am sure if I spoke to the right people at Toms, I could get that information. I suppose that’s the point to this thought of mine. When I question what impact really means for a company, an NGO, a government agency, a foundation or even a person (as I do in ChangeSeekers) I am often comforted by the fact that many companies in this day and age CAN tell you where the data comes from, how their impact is measured, where there are holes in their framework, and where they have greater needs to affect real change in their spheres of influence. The fact that we are even seeing companies reporting on impact rather than straight P&L on a regular basis means we have come a long way.
We can’t rest on these laurels, though. Even a company as forward thinking and acting as Toms, will have needs and gaps that must be addressed, ideally in partnership.
One organization that I admire greatly in the way they push NGOs, brands, governments and other influential organizations to measure and build greater social and environmental impact collaboratively is the Committee on Sustainability Assessment (COSA). COSA has been helping socially minded companies and organizations evaluate what their promises and commitments towards “sustainability” and “impact” really mean since 2005, and utilizes a robust and tested methodology for collecting data, analyzing it and truly showing results. When we talk about “impact” we may not always think about scope or depth, but COSA is encouraging its customers and partners to think beyond the catchy numbers and consumer facing statements, and truly understand what difference can we make to improve our world. COSA’s approach is worth noting for any organization struggling with how best to define impact. It’s an important question to ask!
In his book, “Rise Up: How to Build a Socially Conscious Business,” Russ Stoddard, founder of purpose-driven brand building company Oliver Russell, explains: “Many of today’s consumers, especially Generation Z and Millennials, are wary of corporate goodness claims. Unfortunately, talk is too often cheap in the corporate world, from decades of greenwashing to the out-and-out fraudulent…..They’re seeking truth—even when it’s not positive.” This is such a pertinent point for companies, even with their splashy social impact reports, to remember. Providing shoes, glasses, even healthcare is so incredibly needed in many parts of the world, don’t get me wrong. And not enough companies are giving back as much as they potentially could be (don’t forget, giving back can be a win-win for any corporate). Yet let’s not discount the rigor necessary to report on impact, and to couch said impact with the staggering needs this planet still has to thrive and prosper.
I will absolutely celebrate the wins along with Toms. In the meantime, I will continue pushing for greater impact regardless of mission, intent or justification. Impact, like corporate social responsibility before it, should one day be just as integral to the way a company, government or any other organization functions as the business operations themselves. It is my goal to get there through partnership development, and I know we can.
Partnership in social enterprise: how to find the right partners and further your impact [reprint from Social Enterprise Alliance Blog]
Now, more than ever, businesses working on social, environmental or economic impact issues are told that in order to be most effective, they must partner, collaborate, build coalitions — take your pick of the “work together for the better” verbs. This is especially true for social entrepreneurs, tasked with finding a way to build purpose into a profit-generating organization, which in its DNA assumes that purpose comes from consensus.
Partnering, while I agree is absolutely critical these days to deliver true impact at scale, it is not always easy. The process of partnering is inherently time consuming, painstaking given the need to vet and match skills, and finding the right partners can be too resource-intensive to match its merit. So, why is partnering critical in order to address sustainability and social impact challenges like climate change, gender equity, poverty alleviation or environmental responsibility? The answer is simple: rather than relying on assumption or pure guess, companies are able to make more informed decisions about their business, investments, corporate social responsibility goals, social impact priorities and even philanthropic endeavors by listening to and working with others that have complementary skill sets.
For Connective Impact, our primary goal is to ensure the right partners are working together around issues of critical social, environmental and economic impact, so collaboration and effective engagement is possible.I have often found that companies jump into partnership development and other collaborative work without taking the time to evaluate the scenarios in front of them, truly understanding the challenges and gaps, and thenidentifying the partners to address those gaps.
Taking a few simple steps makes the process easier and more effective. This approach has been effective for corporations large and small, start-ups, social entrepreneurs, nonprofits, and even the U.S. Government. At the end of the day we want to see a more productive, healthy and prosperous planet, so leveraging your partners toward those aims is really important. So, how can we make partnering easier, more streamlined and impactful?
First, it is critical for each organization to understand its own goals and objectives before even entering into a partnership or collaboration.Otherwise the mission of the organization’s sustainability strategy will be compromised, and the collaborative group will not be working in a space of comparative advantage. Prioritization at this stage is important, because it takes time and patience to capture all ongoing activity and developments, to determine where there are gaps and needs for partners, so being clear about what is most strategic is key.
Once priorities and specific gaps are clear, the next step is to clarify which existing or potential partners have similar goals, and where there are complementary skill sets to address glaring gaps. Preparation around joint action must happen before a partnership is solidified. This involves ensuring goals are aligned among partners, quantitative outcomes are defined, processes made clear and roles identified. Only then can the collaboration begin effective implementation. Having a clear sense of partnering criteria, what strengths each of the potential partners bring to the collaboration and the specific action items for each partner is critical.
Once a partnership is underway, taking the time to evaluate its effectiveness in both filling in gaps your prioritization exercise identified,and providing additional value, is worthwhile on a regular basis. Partners are partners for a reason: they help you help them. This special dynamic is not permanent. Missions will shift, geographical priorities will change and staff will come and go. Partnerships may change and that is ok. Putting in place a specified, regular check-in point on each partnership will ensure your partnership is built around trust, honesty and integrity of the work. This will also manage the right approach to refine and adjust as the collaborative work progresses.
With the right process in place to identify partners and understand mutual goals and joint outcomes, collaboration and effective engagement with others can be made much more actionable, rewarding and deliver benefit that far exceeds any costs.
Video Blog November 8, 2017:
How to leverage private sector relationships (or NGOs if you are a corporation) to tap into U.S. Government aid and development money slated to expire in 2020.
I feel conflicted about hashtag-identifiable days that allow us to call out a concept, cause or action in order to draw attention to it. There is no question that going #ADayWithoutWater encourages us to think about what life would be like without access to safe, clean and affordable drinking water (a sad fact for 844 million people by the way.) I am all for celebrating #NationalChocolateDay, on October 28 each year, conveniently three days before Halloween, when we all imbibe on too much chocolate. I would be unfair to my fellow ladies if I didn't go all out on March 8, #InternationalWomensDay. Yet is there not something depressing about picking one day of the year to focus on the plight of women, or imagine what it feels like to be poor, or to eat a certain food, pay for a certain service, give to a certain cause? Should we not be focusing on these issues ALL the time, with as much intent as we can possible muster?
With Thanksgiving quickly approaching here in the States, and #GivingTuesday following shortly thereafter, I have been asked for my thoughts on how best to give back, particularly within the workplace. First, my hope is that eventually we don't need to hashtag certain days, and efforts like #GivingTuesday morph somehow into #GivingEveryday. I recognize that without calling attention to the needs of certain causes, certain sects of our population, even certain products and services, it encourages us to not ignore, and remember the power we all have to make differences in large numbers. I am grateful for #GivingTuesday, for giving millions of dollars to organizations I admire, believe in and work with. Yet I spend each of my days helping companies move into a perpetual mentality of giving back, and one day I hope my job is no longer needed in that respect. Until then, here are three ways to make #GivingTuesday about #GivingEveryday:
(1) Consider which charities or nonprofits are working to solve a problem that your organization or company cares about. Maybe your company rents cement mixers. Find a nonprofit that is working to improve infrastructure in underserved communities. Maybe you work for a bank. Could you drum up donations to microfinance programs? No matter where you spend the 8+ hours each day making a living, there is something you, together with your company, can do to give back.
Be sure to check Charity Navigator to discern whether potential charities are doing their financial due diligence, and using funds wisely. Global Giving is a also a great resource, allowing you to find small, medium and large organizations that contribute to causes you care about. I love buying clients, friends and colleagues Global Giving gift cards, allowing them to pick a recipient for their contribution.
Consider joining 1% for the Planet, committing to donate 1% of gross revenues to environmental causes (there are hundreds to choose from, global to local). Connective Impact recently made this commitment, and we are amazed at how the ways we are already giving back as a company contribute to our 1% goal.
(2) Be creative in encouraging other ways for your workplace to give back, beyond giving money. Encourage your leadership to find partners that help address social or environmental challenges that your organization cares about or are important to helping the company succeed. For example if your company sells paper products, perhaps your company can switch to FSC certified paper, or begin procuring sustainable ingredients, like bamboo. In doing so, your company helps protect natural resources that contribute to planetary health. If you are a logistics company, consider how filling half empty trucks or planes or ships or cars can provide needed goods to those that go without. Contemplate organizing volunteer days, or employee giving days, to drum up financial and human capital support within your workplace. Check out organizations like Pyxera Global, which facilitate employee volunteer experiences.
(3) Last, involve your children and family, so giving back becomes an activity you do together, and learn from. Remember that #GivingTuesday (and the holiday season overall) are not the only times of year that giving your time, resources or attention matter. Try and incorporate giving back in your every day, and share the experiences with friends, colleagues, and your boss. You'll start to see your excitement wear off on others, I guarantee it, and #GivingEveryday may become a reality after all.
For more giving resources, check out Kiva, Bstow, and GivingTuesday.org
WHAT CONNECTIONS CAN WE MAKE TODAY?
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