1-Pager Structure Recommendations

1-pager structure matters.

If you are spending the time to develop a good 1-pager, make sure it has these (and really only these) components:

1. Headline that makes very clear what your end game is. What do you do and who do you do it for in simple, clear, language. No fancy language.

2. High level statement or bullet about how your work transforms lives. Impact metrics if you have them but not always critical. This is not just about your results. It’s why what you do is transformational.

3. One to three really great images of your work. This is critical. Too many words loses your audience.

4. Call to action. What’s the plan for the next 1-3 years and what do you need (not in terms of dollar value but phrases like “we are seeking funding to expand this work in 3 more communities” or “we are seeking 2 more implementation partners to develop this program in one more thematic area” or something like that.)

Keep it to 1-page only. And then send proactively to donors and partners.

Update quarterly.

Need more guidance on donor outreach? Try our donor outreach blueprint mini-course. Use discount code GUIDE for 15% off.