How you achieve the frequently communicated goals of post-COVID rebuild, while still striving to keep programs, such as sustainable farming, implementing and sustaining school meal programs, and creating lasting peace in conflict areas, is by making the rounds, building relationships with all donor-types, and being proactive to ensure your programs get in front of a diverse set of donors.
It's critical to diversify your donor audience. This is mostly due to the role collaboration plays among donors seeking to leverage their investments. In particular, public donors increasingly seek private sector initiatives to invest in, and/or new and innovative partners to work with. That trend, which has been building over the last couple of years, is not going anywhere. Impact investors, NGO impact fund leaders and social enterprises are also courting the private sector. Lines are blurring. Putting all of your attention on one type of donor eliminates the potential to tap into this increasingly popular collaborative funding model. In particular, we are seeking trends among collaborative donor programs around the following issues:
Outside of engaging donors, consider creative partnerships. As you seek partners to work with on your programs, look for obscure and unique collaborators. Since donors are testing new collaborative strategies, you should too! This will be helpful in project implementation, research AND finding diverse funding so programs cover more bases, are capable of creating lasting change and can touch on donor interests.
Together with your partners, evaluate your current programs and activities to determine how you can address the #BuildBackBetter funding priorities which include:
By keeping tabs on all avenues of collaboration, and positioning your projects to align with #BuildBackBetter priorities, you can be more assured of funding directed to your programs and projects.
Want to learn more about government funding opportunities to #BuildBackBetter? Join us February 3 for a dynamic panel and workshop on strategically positioning your organization as a sub-grantee and proactively fundraising from government sources.