by Zach Weismann
Whether you work for a nonprofit, corporation or start-up, odds are you’ve engaged with a brand strategy, communications or public relations (PR) agency.
In the universe of agencies, there are those that offer creative services, advertising support, PR, marketing, design, website user experience and consumer awareness. The options seem endless.
There are also scopes of work and proposals to be written, sprints, pitches, and presentations to prepare, RFPs, RFIs and many other abbreviations to understand.
Not only can executing a project itself be overwhelming, but finding the right agency to help deliver on your organizational needs is exhausting. The process can cost you and your company more than you realize.
Think about your last experience with an agency. Let’s say you had a $50,000 budget and you shared your proposal with 10 agencies. First you had to research and vet the 10 agencies. Then each of the agencies submitted their proposals and probably also made pitches (virtual and/or in person). Then you selected finalists. Perhaps you met in person a few times, held numerous phone calls, and executive leadership got involved to hear pitches and ultimately helped select the winning agency.
In many cases, if you totaled up your true costs, including overhead and time, I’d be willing to bet you spent the entire $50,000, if not more, of your allocated budget on the selection process alone.
What happens once you finally select an agency, they begin the work, and you know a few months into the engagement you aren’t satisfied with the results? Are you going to start from scratch?
Probably not. You’ll think of the $50,000 you spent on the process of selection, realize you can’t justify losing that investment by spending it again on another search, and ultimately you end up with a sub-par campaign, website or deliverable. You are left wondering why the results didn’t have the anticipated effect.
Rinse and repeat.
It’s not to say that there aren’t some very talented agencies out there doing outstanding work. For example, we love the work of Oliver Russell, Eat Well Global, The Black Sheep Agency, and Pursuant, just to name a few.
But the selection and RFP process is extremely time consuming, costly, and often leads to unsatisfied customers, missed deadlines, and unfulfilled promises.
That’s where Connective Impact can help.
Connective Impact specializes in creating partnerships and designing partnership strategies. With 40+ years experience among our partners, we have helped non-profits, foundations, large brands, and start-ups by bridging their goal gaps and finding more productive partnerships, thus yielding greater impact.
We are excited to bring this expertise to the creative space and to the agency selection process.
Connective Impact’s agency partnership process can greatly reduce the time (and therefore cost) of your proposal processes, help connect you to the right agencies that can truly deliver on what you need, vet partners for you, and help create a strategy for maximizing your return on investment to achieve your social, environmental and economic development goals. This enables you and your team to focus on what’s truly important – making a difference.
I'd love to hear your thoughts! Email me today to start the conversation.
Special thanks to Bethany Palm of